CPark Haisu | Shanghai, China | Summer 2024

Joye&Sam

Designed IP for Joye&Sam (阿珍與大田) — a lifestyle market specializing in food, shopping, and wine tasting.

These character designs are based on the two real cats — Joye (阿珍) and Sam (大田) — that the market is named after.

Software: Procreate

Exterior design mockup for Joye&Sam’s food truck.

Early Iterations

Poster Design